Wet since ’69
The town went wet. The shirt gets straight to it.
FORT COLLINS, COLORADO · 1896—1969
The town
went wet
in ’69.
A beer town with a 73-year dry spell.
You can’t make this stuff up.
LOCAL HISTORY. LOUD SHIRT.THE LONG WAY TO HAPPY HOUR
Seventy-three years.
Then, five o’clock.
Fort Collins banned alcohol sales in 1896. National prohibition came and went. Our local ordinance stuck around.
There were exceptions along the way, including limited sales of 3.2% beer. But legal liquor sales didn’t return until 1969.
The Museum of Discovery dates the first legal liquor drink sold here since 1896 to about 5 p.m. on August 8, 1969.
That’s a long wait for a cocktail. And a pretty good story to wear.
Read the history sources ↗INTRODUCING THE 73 CLUB
You know exactly
how long
73 years is.
Our town waited 73 years for a legal cocktail. When you turn 73, we want to celebrate you.
Add your birthday now—even if the big day is years away. The idea is a daily five-o’clock salute to Fort Collins’ newest 73-year-olds, wherever they’re celebrating.
We’re putting the celebration together. Join the birthday list for an invitation when details are ready. No purchase or drink required.
Save your place in the story.
Checking your birthday list…
MEANWHILE, TONIGHT IS CALLING.
The town’s open.
Go find your people.
WEAR THE STORY
Some history
looks better on you.
The first four designs. In development; not yet available to order.
I know exactly how long 73 years is.
A birthday shirt with a very local punchline.
73 years was long enough.
1896–1969. We think the town earned this one.
73 years in the making
A little local history, off the top of your head.